There are many potential benefits of customer loyalty funneling, especially within the most heavily saturated niches of the e-commerce field. Here, groups of mid-sized and large e-tailers with big revenue and little margin relentlessly compete for customers attention. Cutting costs through customer loyalty and individualized retention campaigns Loyalty funneling, to us, is a term indicating […]
At Pinguin, we’re all about consumer retention marketing. In this article we’ll go through the topic of consumer retention, specifically, the why, as in why retention marketing is important to all businesses. The how, meaning how you as an e-commerce merchant can avoid sales funnel drop-off when working towards re-activating said consumers. Why your customers […]
Today, we are flapping our wings a little bit more excitedly than usual 🙂 We are announcing our expansion to warmer latitudes. Read all about it (in Swedish, sorry, Google translate it) at ehandel.se! Link to article: http://www.ehandel.se/Efter-miljontillskottet—nya-lojalitetstjansten-ar-nu-klar,13128.html /Pinguin team
Having low customer loyalty, and therefore low retention rates, is probably the most common problem in all of today’s e-commerce. Most e-commerce marketers we meet with all have the same problem, the customers won’t become repeat ones. So, what are you to do to increase engagement, well, increase your engagement of course. Low customer loyalty […]
The online domain is quite the easy place to create and uphold a smart retail loyalty program, due mainly to the abundance of quality data points that enables personification in offers and high quality customer communications. Physical retail loyalty programs however, are a lot tougher to personalize and make useful for customers. In this article […]
Where do you start? Targeted email marketing in Magento is, as in all of e-commerce, all about two things: One, sending relevant content, and two, sending that content at a relevant time. In this article, we´ll go through some general pointers, as well as some Magento-specific tips, mainly relating to our plugin, that will help you […]
When setting up your Magento loyalty program, one of the most key Magento features for a good startup process are Groups. With the right type of settings, and data backed assumptions, It’s easy to create, test and continually improve your rewards program segmentation from the ground up. Sorting users So, this is where the journey […]
There are lots of ways to make your customer loyalty skyrocket. In this article, we’d like to show you a few different, basic, generalizable retention concepts for customer loyalty in e commerce, that, when applied in your specific situation, will take you a long way in terms of differentiation towards your market. Involve social This […]
Most know that there are many differentiators between traditional, physical retail and pure e-tail. Physical commerce values such as location and quality sales personnel do not bring much of the same value to an e-tail business. For example, there is not much of a point in having a nice looking warehouse when no one sees […]
Ecommerce loyalty – Looking into drivers behind an increasingly important success-factor
As E-tail becomes a naturally saturated market, customer loyalty becomes key. But how exactly do you drive customer loyalty?
One of the most popular and simple methods for bettering key customer retention & loyalty KPIs is to setup a rewards program, also known as a loyalty program or customer club.