We are expanding!

Today, we are flapping our wings a little bit more excitedly than usual 🙂 We are announcing our expansion to warmer latitudes. Read all about it (in Swedish, sorry, Google translate it) at ehandel.se! Link to article: http://www.ehandel.se/Efter-miljontillskottet—nya-lojalitetstjansten-ar-nu-klar,13128.html /Pinguin team

Ecommerce loyalty – The drivers behind increased customer loyalty

Ecommerce loyalty – Looking into drivers behind an increasingly important success-factor
As E-tail becomes a naturally saturated market, customer loyalty becomes key. But how exactly do you drive customer loyalty?
One of the most popular and simple methods for bettering key customer retention & loyalty KPIs is to setup a rewards program, also known as a loyalty program or customer club.

Welcome to our new site!

Hi and welcome!

This is our brand new site. It is based upon our equally new brand, called Pinguin. Those in the know may remember that we actually used to call our software Applied:Loyalty. This summer however, we felt that a brand revision might not be a bad idea.
We needed a concept that would have an easier time explaining product functionality through illustrations and storytelling, so, enter Pinguin! We aim to produce a variety of explanatory animated videos and infographics during the coming year, all aimed towards helping customers understand all aspects of us.