Customer loyalty funneling in ecommerce

There are many potential benefits of customer loyalty funneling, especially within the most heavily saturated niches of the e-commerce field. Here, groups of mid-sized and large e-tailers with big revenue and little margin relentlessly compete for customers attention. Cutting costs through customer loyalty and individualized retention campaigns Loyalty funneling, to us, is a term indicating […]

We are expanding!

Today, we are flapping our wings a little bit more excitedly than usual 🙂 We are announcing our expansion to warmer latitudes. Read all about it (in Swedish, sorry, Google translate it) at! Link to article:—nya-lojalitetstjansten-ar-nu-klar,13128.html /Pinguin team

Ecommerce loyalty – The drivers behind increased customer loyalty

Ecommerce loyalty – Looking into drivers behind an increasingly important success-factor
As E-tail becomes a naturally saturated market, customer loyalty becomes key. But how exactly do you drive customer loyalty?
One of the most popular and simple methods for bettering key customer retention & loyalty KPIs is to setup a rewards program, also known as a loyalty program or customer club.